Footprints Floors Featured in Hardwood Floors Magazine 40 Under 40 List
This year, Footprints Floors is excited to join the National Wood Flooring Association (NWFA) in recognizing and celebrating individuals in our industry who are making a difference. Their achievements are showcased in the recently published “40 Under 40” list, which honors 40 exceptional professionals under the age of 40 who are setting new standards in the flooring industry.
This year’s list holds special meaning for Footprints Floors, as three of our outstanding team members have been featured for their remarkable contributions. Their dedication, expertise, and innovation embody the excellence and core values that we stand for.
In this blog, we celebrate the accomplishments of these three exceptional Footprints professionals, exploring their journeys toward success and the lasting impact they are making on our industry.
Lee Becker: Owner of Footprints Floors Southern CT
After graduating from the University of North Carolina at Chapel Hill, Lee spent 14 years in the alcohol beverage industry, focusing on sales and marketing. While he thrived in this field, Lee sought a career that would allow him to make a more meaningful impact on people’s lives and his community.
In January 2022, Lee followed this passion by opening a Footprints Floors location. Leveraging his experience in business management, sales, marketing, and customer service, he quickly established Footprints Floors as a trusted name in Southern Connecticut and expanded operations into northern Westchester County, NY.

A Leader Who Inspires Excellence
Lee Becker is a successful business owner, leader, and mentor within the Footprints Floors family. His expertise and guidance have strengthened our team and created a thriving community built on collaboration, teamwork, and excellence.
With multiple NWFA certifications, including Sales Advisor and Installation Professional, Lee Becker’s dedication to quality and craftsmanship shines through in every project. In just two years as a franchise owner, he has made a remarkable impact on Footprints Floors, driving success and exemplifying our core values.
Oliver Hellested: Owner of Footprints Floors Greater Rhode Island
Before opening his Footprints Floors location, Oliver Hellested spent 10 years in the property management and real estate industry. During that time, he had challenging personal experiences with home improvement contractors and saw an opportunity to build a business focused on clear communication and reliability.
In 2022, he launched Footprints Floors of Greater Rhode Island, taking on sales and project management. Since then, he has grown his business significantly, surpassing revenue goals and exceeding expectations while maintaining a focus on exceptional service and professionalism.

Giving Back to the Rhode Island Community
Oliver is deeply committed to putting customers first, ensuring every interaction reflects his dedication to quality and care. This commitment goes beyond his work and into his community, where he actively seeks opportunities to make a positive impact.
Oliver donates annually to Toys for Tots, helping bring joy to children in need. Recently, he contributed to a local book drive, collecting books to support literacy efforts for underserved children.
At Footprints Floors, we are proud to have Oliver as a franchise owner. His passion for giving back and strengthening his community aligns with our company mission and inspires us to serve our neighbors with more care and compassion.
Jon Jarvis: Footprints Floors Director of Operations
Jon Jarvis, our Director of Operations, has been key to the nationwide growth and success of Footprints Floors. As the first point of contact for new franchisees, Jon has guided and trained over 100 individuals, ensuring each franchise owner has the knowledge and tools necessary to succeed.
One of Jon’s most notable achievements is the development of Footprints University, a comprehensive training program created in collaboration with NWFA and NTCA. This program teaches every new franchisee, giving them hands-on training before launching their business.

Making a Difference Through First Fruits
Jon is the driving force behind First Fruits, the charitable organization of Footprints Floors. Through his leadership, we have coordinated volunteer efforts and established partnerships with impactful organizations like Hope’s Promise and Open Door Ministries. These programs are dedicated to meaningful causes, including adoption, foster care, and addressing poverty in the Denver community.
Jon embodies the values we hold dear at Footprints Floors. His dedication to growth, excellence, and community impact continues to shape our operations and inspires us to learn, innovate, and reach new heights as a team.
Changing the Flooring Industry, One Professional at a Time
At Footprints Floors, we believe positive change starts with hardworking, dedicated, and passionate individuals. Each professional featured in this blog—Lee Becker, Oliver Hellested, and Jon Jarvis—has made remarkable contributions to their businesses, communities, and the flooring industry as a whole.
We are incredibly proud to have such talented and committed professionals as part of the Footprints Floors family. As we look to the future, we are excited to see how these leaders, alongside the rest of our team, will continue to drive innovation, inspire others, and leave a lasting mark on the industry and the communities we serve.
This year’s group joins other Footprints Floors winners from previous years, including Kyle Battles (2023), Eduardo Reyes (2023), Josh Byrd (2022), Adnan Alhaider (2021), Rachel Simpson (2021), and Bryan Park (2018).